Insight:
All of us have played to imagine figures with the clouds.
 
Idea:
We wanted people to remember how easy it is to have some fun doing this, so we created Cloud Sketch, a game for kids and adults to draw inside of a 12 by 12 meters giant version of a Pictionary Frame Game, using nothing but their imagination and the clouds in the sky.
 
Creative Execution:
The giant Pictionary was placed in one of the most crowded parks in the city and it was raised to the sky with the help of a crane in a space where clouds were well appreciated.
The Pictionary had a digital display for people to interact with it by using the hashtag #ISee (#YoVeo) which allowed them to show in it what they imagined inside the frame.
Photos and blogs about the game were shared online and through the most popular social networks.
 
Insight:
Todos hemos jugado a imaginar figuras en las nubes. 
 
Idea:
Nosotros queremos recordarle a las personas lo fácil que es divertirse haciendo eso, es por ello que creamos Cloud Sketch, un Pictionary gigante para que grandes y chicos puedan dibujar usando las nubes en el cielo. 
 
Creative Execution:
Nuestro Pictionary tiene medidas de 12 por 12 metros, y lo ubicamos en lugares donde las nubes puedan ser apreciadas y nos sirvan para jugar. 
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